Gold-Cheers Holding (M) Sdn. Bhd. successfully signed a Memorandum of Understanding (MOU) with Fillips Sdn. Bhd. on 10 August 2025 at the Kuala Lumpur Convention Centre. This strategic partnership marks a significant step forward in fostering innovation and digital collaboration between the two organizations.

The MOU aims to strengthen cooperation in the areas of digital transformation, system integration, and smart business solutions. Through this partnership, both companies will explore joint ventures in developing scalable and sustainable digital platforms, especially for SMEs and government-linked initiatives.

Representing Gold-Cheers Holding was Mr. Mohamed Ayub Khan Bin Hj. Amanullah, Director of Gold-Cheers Holding (M) Sdn. Bhd., while Fillips Sdn. Bhd. was represented by Dr Roslan Yusoff. The ceremony was attended by invited guests, partners, and key industry players, emphasizing the shared vision to accelerate Malaysia’s digital economy growth.

Gold-Cheers Holding continues to lead digital innovation initiatives through partnerships that drive efficiency, modernization, and business empowerment in line with Malaysia’s Digital First agenda.